Who is the Traffic Safety Coalition?

It is a non-profit group that wants to save Riverside's traffic enforcement program.  "Spokesman David Goldenberg said its mission is to focus on measures that improve road safety, with a specific focus on traffic cameras.  He also acknowledged the group’s largest source of funding is Redflex Traffic Systems, the company that runs Riverside’s camera program." (emphasis added)

Oh yeah, there's that.  Why do the politicans even give these people an audience?