Tuesday, March 09, 2010

Calling all Race Pimps

Black Barbie doll sold at a Wal-Mart for less than the white Barbie doll. Eugene Volokh discusses the practical import of the race-baiting (my phraseology):

But what puzzled me about the story is that it didn’t discuss the effects of the price cut: (1) It disproportionately saved money for black parents (assuming, as is likely, that black parents are the ones who are more likely to buy black dolls). (2) It also made it more likely that white parents would buy the black doll for their white children, which might have broadened their child’s racial horizons (a symbolic effect on the child, perhaps, but the article is all about symbolic effects).

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